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59 Regent Road, Sea Point
(021) 439 1784 info@vondis.co.za
Kibble/pellet food is neither palatable nor tasty

Ever wondered why our pets would choose to eat dry kibble (some refuse)?

Dried food presented in that fashion is neither appropriate nor tasty. So how is it that our pets would choose to eat such a diet. This, remembering that dried food is cooked at extreme temperatures, extruded or baked, and then produces a dry pellet or kibble.

When you note on the label “with chicken” or “with beef” it only contains 4% meat. So, while your imagination dreams of plump whole chickens, choice cuts of beef, this is simply not true. These are the images pet food manufacturers promulgate through the media and advertising. This is what the $15 billion per year U.S. pet food industry wants consumers to believe they are buying when they purchase their products.

What most consumers don’t know is that the pet food industry is an extension of the human food and agriculture industries. Pet food provides a convenient way for slaughterhouse offal, grains considered “unfit for human consumption,” and similar waste products to be turned into profit. This waste includes intestines, udders, heads, hooves, and possibly diseased and cancerous animal parts.
But still, why do our dogs and cats choose to eat this type of food and what makes it tasty.

There’s a unique, pungent odor to a new bag of dry pet food — what is the source of that smell? It is most often rendered animal fat, or vegetable fats and oils deemed inedible for humans. For example, used restaurant grease was rendered and routed to pet foods for several years, but a more lucrative market is now in biodiesel fuel production.

These fats are sprayed directly onto extruded kibbles and pellets to make an otherwise bland or distasteful product palatable. The fat also acts as a binding agent to which manufacturers add other flavor enhancers such as “animal digests” made from processed by-products. Pet food scientists have discovered that animals love the taste of these sprayed fats. Manufacturers are masters at getting a dog or a cat to eat something she would normally turn up her nose at.

Many chemicals are added to commercial pet foods to improve the taste, stability, characteristics, or appearance of the food. Additives provide no nutritional value. Additives include emulsifiers to prevent water and fat from separating, antioxidants to prevent fat from turning rancid, and artificial colours and flavours to make the product more attractive to consumers and more palatable to their companion animals.

Nothing beats whole enzymatic active ingredients that is prepared with love and attention. A whole real food diet including raw veggies and a fair amount of meat is not only nutritious but it is honest and tasty

Phone: (021) 439 1784
59 Regent Road, Sea Point