“The quality of your ingredients and health are directly related”
“You buy cheap you buy twice”
“You get what you paid for”
Many pet owners feel that they are buying the best for their pet, especially if they support imported known veterinary brands.
But unbeknownst to many, most of the cost that you incur when purchasing an expensive “premium” bag of pet food, is everything EXCEPT the ingredients – transport cost, custom duties, agent fees, marketing and packaging.
The result is that you are left with almost nothing to spend on quality ingredients. If your budget is so low, manufacturers need to look for short cuts and inferior ingredients.
See, below, a small calculation I did in 2009. At the time, a well-known “”premium”” brand was used and at the time it would cost you R13 per day to feed a medium sized dog. Today, 2017, the daily feed is in excess of R20 per day.
However, for clarity purposes and to prove a point, lets stick to my initial calculations from 2009. What you will observe is that from the R13 per day to feed your doggie, you actually are only getting R1.65 worth of ingredients.
SO LETS SEE HOW THE CALCULATION WORKS AND IF YOU ARE REALLY GETTING VALUE WITH YOUR “PREMIUM” BRANDS OF PET FOOD:
If you have a medium size dog (Labrador, Collie, Staffie, etc) it will cost you R13 per day on a “premium” brand. (330gr per day)
BUT ARE YOU GETTING R13 WORTH OF FOOD???
Deduct 30% mark up which the vets enjoys = R9.1
Deduct 30% which the pet food company sells to the vet = R6.37
ALL premium pet food is imported, so deduct the following:
– 14% VAT = R5.47
– 20% import duty = R4.38
– 10% freight and transport = R3.94
Deduct 30% mark up that the overseas factory charges the local agent = R2.76
The factory has running expenses – salaries, insurance, petrol, rent, bonds/loans, marketing and advertising. Deduct 40% = R1.65
R1.65 IS WHAT IS LEFT FOR INGREDIENTS TO FEED YOUR DOG
the cost of living in the USA or Europe is so much higher THAN South Africa and our exchange rate so poor,
R1.65 IS NOT GOING TO BUY MUCH QUALITY.
And if the packaging says “with” chicken or beef, etc by law it need only include 3% meat.
THAT GIVES YOU 5 CENTS OF MEAT TO FEED YOUR MEDIUM DOG PER DAY
And even in South Africa 5 cents of meat and R1.60 of other ingredients does not go far.
YOU DO THE ARITHMETIC AND COMPARE