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Paul on SmileFM…how scientific & regulated is pet food?

How scientific and regulated is pet food and can anyone produce pet food commercially?

The pet food industry is one of the most regulated industries. Unlike with human food sold commercially, where one has to simply list the ingredients and guaranteed analysis, pet nutrition has to go through a far more rigorous process. The reason behind this is that humans eat various different meals during the week, to eventually derive at a complete and balanced diet, our pets eat the same diet daily. Thus, it is imperative that the diet to regulated so that the nutritional requirements of our pets is optimized daily and with every meal.

Many lay person believes that they can set up their own kitchen, design a recipe and then sell it off to friends or businesses. This is not true and in fact against the law. Without certification and registration with the Department of Agriculture, act 36 of 1947, you are not permitted to sell pet nutrition.

That said, Vondi’s has always supported the feeding of wholesome, real food diets that you prepare from home an fed to your own pets. The modern consumer is enlightened enough to prepare their own pet food that is wholesome, balanced and complete. After all, we have been doing this for hundreds of years with great success.

Even companies like ourselves who produce natural, alternative diets, have to fall in line with scientific analysis. One commercial pet food is not more scientific than another.

Vondi’s had to endure extreme scientific testing and procedure in order to be legally registered in terms of Act 36 of 1947.

This involved:

1. Microbiological testing to determine any aerobic or anaerobic growth so that it can be considered as “Commercially sterile”.

2. A chemical analysis to determine balance to include: Protein, Moisture, Ash, Fat, Insoluble fibre, Ca, P, Linoleic, Omega 6:3, β-carotene.

3. Perform a proximal analysis to determine its proximal composition moisture analysis.

4. Determine an optimum time/temperature and a built in safety margin.

5. Label development in terms of the law: Guaranteed Analysis, Feeding Guidelines, Open Declaration.

6. Full chemistry on final product.

7. Application to The Department of Agriculture for registration.

The fact that we don’t boast about our scientific registration and completeness, does not make us any less scientific than other veterinary brands. We have just preferred to advocate other attributes that we feel are just as important: WHOLESOMENESS, NUTRITIOUS and of course MORALITY and ETHICS.